MEATOUT

Today is Meatout...



Meatout is truly 'selling compassion.' Here's the description:

The occasion is Meatout, the world's largest and oldest annual grassroots diet education campaign. This year is the 25th annual observance! Every spring, thousands of caring Meatout supporters educate their communities and ask their friends, families, and neighbors to pledge to "kick the meat habit (at least for a day) and explore a wholesome, compassionate diet of fruits, vegetables, and whole grains."

This year's theme is "Change Your Diet - Change the World!"

So while plenty of people will be vegetarian or vegan FOR THE DAY... just how many full-time vegans are there?

“The available research puts the figure [of vegans] at around 1% of the USA population.”
source: http://www.imaner.net/panel/statistics.htm

That may not sound like a lot, but it translates into MILLIONS of vegans worldwide.

Moreover,
“Nearly one-quarter of Americans say that they sometimes go meatless at restaurants” … “10% of consumers say they largely follow vegetarian-inclined diets and 5% more are ‘definitely interested’ in shifting to vegetarian-based diets in the future.”
source: http://www.caterersearch.com/Articles/2008/12/03/325121/meat-moves-over-us-food-trends.html

And
“'Meat reducers,' 'semi-vegetarians,' vegetarians, and vegans are growing segments of consumers. [...] The USDA estimates show declines in red meat consumption. [and...] One in four U.S. adults (25%) is a ‘moderate’ meat consumer who currently consumes meat with ‘about half’ of his or her meals.”
source: http://cultivateresearch.com/vol_1_VCT_Series_Overview.pdf

Consumer Trends: Veganism & Meat Reduction

A new research report found that veganism is growing in popularity:

• “Meat reducers,” “semi-vegetarians,” vegetarians, and vegans are growing segments of consumers.


• The USDA estimates show declines in red meat consumption.


• One in four U.S. adults (25%) is a “moderate” meat consumer who currently consumes meat with “about half” of his or her meals.


• Roughly one in eight adults (13%) is a “semi-vegetarian” who currently eats meat with fewer than half of his or her meals.


• Older consumers are more likely to be reducing meat as a component of moving toward a healthier diet.


• Consumers are becoming increasingly conscious of ethical issues and skeptical of food safety.

However, there some bad news:

• 61% of survey respondents currently consume meat with “every” meal (14%) or with “most” meals (47%).


• There have been increases in both chicken and fish consumption.

Overall, the trend is clear: meat is out, plants are in.

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thanks go to: vegan.com

To be posted at Vegan Soapbox soon.)

YOU ARE THE SOLUTION

Compelling?
Why?

Using Popularity To "Sell" Compassion

CopyBlogger describes six principles of persuasion. I'm addressing each one here at Selling Compassion with practical ideas for activism. This is the fourth of the series. Part 1 was: The Power of Reciprocation, part 2 was: Commitment and Consistency, and part 3 was:
Attracting Allies.

Today is about popularity.

Social Proof — Most of us are imitators in most of what we do. We look to others for guidance, especially when we are uncertain about something. We ask, “What do others think about this? What do others feel? What do others do?” Then we act accordingly, all thanks to the power of social proof.

Application: Show others using your services or buying your products. List testimonials of satisfied customers or clients. Feature stories of those who have been “converted” from another service. Show pictures of people using your product. Provide case histories of some of your best customers. When people see that what you offer is okay with other people, they are more likely to give it a try themselves.

A classic example of this method of persuasion is the list of famous vegetarians:

Some bloggers who "sell compassion" use this idea almost exclusively:

• Ecorazzi - a blog about celebrities and their environmentally-friendly or unfriendly actions.
• Vegetarian Star - a blog about, you guessed, vegetarian stars.

Then, of course, there are the celebrities themselves who sell compassion:

• Daryl Hannah (check out her vid on vegan junk food or her vid on live food)
• Woody Harrelson
• Ed Begley, Jr.