Is PETA Effective?

PETA is one of the most controversial organizations in existence. People love them, hate them, tolerate them, question them. If nothing else, PETA is effective at getting attention and inspiring debate.

Even in Animal Rights communities, this question comes up over and over again:

“Does PETA help or harm the movement?“

It’s a difficult question to answer since PETA does so much and is involved in all kinds of campaigns. Moreover, few people or organizations take the time to measure efficacy. But one organization, The Humane Research Council, whose website is Humane Spot dot org, compiles and analyzes all kinds of information relating to effective strategies of the animal movement.

In their own words,

The Humane Research Council empowers fellow animal advocates with access to the research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.

When it comes to PETA’s efficacy, The Humane Research Council has some information that can help us answer the question above. There are two studies that indicate PETA is effective, at least in some areas.

Take a look:

1. “The U.S. Pork Checkoff (managed by the National Pork Board) conducted four focus groups of children ages 9 to 14 throughout the United States and surveyed an additional 350 children online. More than half of those surveyed had heard of “animal rights” organizations and almost one fourth of these children reported that these organizations have impacted their meat consumption in some way. There was low awareness of PETA among the children, but it had a high impact on their meat consumption. One-third of respondents had heard of or visited the PETA website, petakids.com; of those who were familiar with PETA, one-third had seen a video about animal care or meat consumption. 53% said the web site/video impacted their meat eating habits.” (source)

2. “[Another] study examined the impact of a graphic animal rights campaign launched by People for the Ethical Treatment of Animals (PETA) against alleged abuses on a corporate farm. It considered the impact of the campaign upon the credibility of the target of the campaign as well as the producer of the campaign.
Results indicated that PETA’s attack message against abuses at corporate pig farms was effective in eroding the credibility of the corporate food-industry raising animals for consumption. At the same time, PETA’s credibility rose overall after participants viewed the PETA attack message.” (source)

(Emphasis added)

Neither of those studies indicates that the other PETA programs are effective. It’s even possible that certain campaigns are counter-productive. But the evidence against PETA – on the basis of ineffectiveness – simply doesn’t exist yet. So be wary of “experts” who claim that PETA “doesn’t work” or is “counter-productive.” They are likely basing their opinions on personal bias rather than actual science.

Related:

• Guide to Analyzing PETA’s Nude Activism
• Regarding the website “PETA Kills Animals”
• Everyone Deserves Mercy
• Not Just Skin Deep
  
• Another PETA Success & Covance Out Of Business

Originally posted at Vegan Soapbox.

5 for 5

A new campaign to offer free vegan starter kits online through Craigslist is based on solid research. They offered the kits online and then followed up with a survey of those who requested the kits. The survey found that most kit receivers changed their consumption of animal products, with a net result of fewer animal products consumed.

The campaign organizers say:

we found that 5 minutes spent posting ads on internet sites lead to about 5 Vegetarian Starter Pack orders. Although the percentages quoted in the paragraph above are likely inflated a bit due to response bias (despite our attempts to minimize it, people who adopted changes were still probably more likely to answer the survey than those who didn't, and respondents may have over-represented the extent of change), consider the following: even if we completely ignore the huge number of animals spared by all of those who partially or significantly reduced their meat consumption, and just look at those who had gone vegetarian, simple math for five minutes of work indicates: 5 (Veg Starter Pack orders) x .03 (a very low end estimate of the percentage of people who went vegetarian; based on the data above it seems more like 5-7% than 3%) x 40 (approximate number of animals spared per year for each person who goes vegetarian) = about six animals per year spared a lifetime of suffering with just five minutes of work!

Here's the link: http://www.eleafleting.com/take5save5/documentation.htm

MEATOUT

Today is Meatout...



Meatout is truly 'selling compassion.' Here's the description:

The occasion is Meatout, the world's largest and oldest annual grassroots diet education campaign. This year is the 25th annual observance! Every spring, thousands of caring Meatout supporters educate their communities and ask their friends, families, and neighbors to pledge to "kick the meat habit (at least for a day) and explore a wholesome, compassionate diet of fruits, vegetables, and whole grains."

This year's theme is "Change Your Diet - Change the World!"

So while plenty of people will be vegetarian or vegan FOR THE DAY... just how many full-time vegans are there?

“The available research puts the figure [of vegans] at around 1% of the USA population.”
source: http://www.imaner.net/panel/statistics.htm

That may not sound like a lot, but it translates into MILLIONS of vegans worldwide.

Moreover,
“Nearly one-quarter of Americans say that they sometimes go meatless at restaurants” … “10% of consumers say they largely follow vegetarian-inclined diets and 5% more are ‘definitely interested’ in shifting to vegetarian-based diets in the future.”
source: http://www.caterersearch.com/Articles/2008/12/03/325121/meat-moves-over-us-food-trends.html

And
“'Meat reducers,' 'semi-vegetarians,' vegetarians, and vegans are growing segments of consumers. [...] The USDA estimates show declines in red meat consumption. [and...] One in four U.S. adults (25%) is a ‘moderate’ meat consumer who currently consumes meat with ‘about half’ of his or her meals.”
source: http://cultivateresearch.com/vol_1_VCT_Series_Overview.pdf

Two Ways To Change

There are two ways to change: quickly or slowly.

This goes for individuals as well as societies.

• Some people go vegan quickly (a few) others do it slowly (the majority).
• Social trends regarding animals tend to change slowly, then there's a tipping point (critical mass) where it changes quickly.
  

Gradual social change regarding animal testing:


Gradual social change regarding fur:


These images are from Gallup polls.
Here is the link: http://www.gallup.com/poll/1681/Moral-Issues.aspx