CopyBlogger describes the six principles for getting to yes. I'll tackle each one here at Selling Compassion with practical ideas for activism.
This is the third of the series. Part 1 was: The Power of Reciprocation and part 2 was: Commitment and Consistency.
Today: Affection/ Attraction
Ani Phyo is a great example of exuding attraction:
Liking — No matter how reasonable we may think ourselves to be, we are always more likely to say “yes” to those we know and like. We readily comply with requests from those who are similar to us and for whom we have good feelings. It’s what makes refusing to buy Tupperware from a friend or relative next to impossible.
Application: Be personal and likable. This is one element of selling that most people know instinctively, but often fail to put into action. Getting people to like you in person is one thing. But how do you do it in print when people usually have no chance to meet you? Reveal yourself. Show your feelings. Tell a story that prospects can relate to. Use flattery and praise. Present your sales message in such a way that you are not just selling something but working with others as an ally with common problems, concerns, and goals.
Besides the above advice from CopyBlogger, here are some specific ways I believe can make anyone more likable online:
- Spread goodwill - Spend some time everyday giving people written praise. If you like a blogger's post, leave a comment of praise. If you like someone's pictures of videos, tell them.
- Return favors - If someone "friends" you on a social networking website like MySpace or FaceBook, friend them back. The same goes for blogging. If someone links to your blog, it's polite to link back.
- Criticism in moderation - Sandwich criticism in praise: praise, criticize, praise. It's a general rule of thumb to give positive feedback with all negative feedback.
- Use an alias when appropriate - The old rule is 'if you can't say something nice, don't say anything at all.' The new rule is 'if you can't be nice, be anonymous.' This can save your reputation. Just be careful because you're never completely anonymous.
- Use images - If you want to invoke warm fuzzies in your readers, choose images that create that feeling: playful puppies, cute piglets, or baby chicks.
- Choose your battles - Not every issue is worth losing a friendship or ruining your reputation. Choose your battles (and your enemies) wisely.
- Humanize your words - Use the avatar, icon, image options to show your face and make your online self a REAL person. A nice smile is hard to hate :D