The Six Principles of Persuasion

In the book Influence by Robert B. Cialdini, six principles of persuasion are listed. Here they are:
  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity
For a more in-depth review of the principles, read the book and also read the rest of this website :)

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