Food for thought...
Dale Carnegie's How to Win Friends and Influence People, written in 1936, is still widely used today as a basic sales manual. In it, he describes twelve methods of persuasion:
Win people to your way of thinkingThings to consider:
1. The only way to get the best of an argument is to avoid it.
2. Show respect for the other person's opinions. Never say, "You're wrong."
3. If you are wrong, admit it quickly and emphatically.
4. Begin in a friendly way.
5. Get the other person saying "yes, yes" immediately.
6. Let the other person do a great deal of the talking.
7. Let the other person feel that the idea is his or hers.
8. Try honestly to see things from the other person's point of view.
9. Be sympathetic with the other person's ideas and desires.
10. Appeal to the nobler motives.
11. Dramatize your ideas.
12. Throw down a challenge.
- Who are you trying to persuade? The person you're talking to or people listening to the conversation or both?
- Is this the best method in ALL situations?
- Are nobler motives really more effective? Is it so wrong to appeal to base motives?
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